Search Engine Optimization (SEO): What Is It & How Does It Help You?

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What is SEO (Search Engine Optimization)

Search engine optimization is the process in which the quality of your website and online presence is improved and maintained in such a way that the traffic to your website or web page is increased. Good SEO will yield higher ranking across search engines like Google and Bing. SEO targets unpaid traffic as opposed to paid traffic which comes from paid marketing such as Google Ads and Google Local Ads. 


Why invest into a great Search Engine Optimization Strategy?

Differentiating your business from the competition is what get’s new clients and customers! A great SEO strategy and content marketing will be the difference between you and your competitors. So the question is, can you handle more business? 

Plutus Media is the full service digital marketing agency your business needs! With a content focused approach and a creative marketing team, Plutus Media is able to creatively assess and scale your business online! Using leading Search Engine Optimization Techniques, our local and national SEO has helped scale dozens of businesses in NYC and throughout the US, in states like Texas & Arizona! 

Our Approach to SEO

  • Begin with good business insight.
    • Any SEO strategy that is effective starts with data, and that is exactly why we have invested into a team of highly skilled analysts and modern SEO software. We begin by gaining a deep understanding of your customer base, potential market size, and their needs. This way we can get the most out of our SEO service. We do not offer packages, rather we custom build a plan to suit your business. 


  • Build interest off-site
    • It is very important to have a good offsite link building strategy in order to expand your customer base. We work with a wide variety of websites, agencies, and influencers to build a complex and meaningful network of backlinks to your website. For example, if you are a real estate agency in Brooklyn, then having your business mentioned in leading real estate websites like can be very helpful. Unlike many SEO agencies, we do not utilize poor-quality links, this way your website authority is top notch. Domain authority is important, so we are careful with the off-site link building we do for our clients.