Direct Mail Marketing? What Is It & Why It Can Help Your Business!

Direct mail marketing is a type of direct marketing that’s delivered physically to a mailbox through the United States Postal Service or other delivery service. Postcards, flyers, and catalogs are common examples used in these campaigns. Email marketing is the digital equivalent of physical mail marketing. Direct mail marketing involves several steps, starting with choosing the demographic or general area you want to deliver mail to, followed by design, and finally printing and mailing out your mail marketing to your prospects.

This is one of the most popular forms of marketing a business because it get’s your brand and services directly into the hands of potential customers in your desired area of business.

Benefits of Combining Direct Mail and Digital Marketing | Moving Targets

Is Direct Mail Marketing Brooklyn Right For My Business?

Yes, most likely this form of marketing will work for your business since you can get as creative as you’d like with the postcard, flyer, or catalog design. If your business sells a product or service, then this is right for you, because you can have your product in the hands of your prospective customers.

What’s great about direct mail advertising is that agencies like Plutus Media use up to date census and polling information to get accurate demographic statistics on target areas. Plutus Media can target homes via income, religion, and age. For example, direct mail marketing for adult home care and adult day care agencies would be targeted via average age. So if the business is located in Sheepshead Bay, Brooklyn, and is looking to target elderly people in the 11235 zip code, this could be accomplished. To go further, a luxury car broker in Brooklyn can target mailboxes of homes with high incomes.

Direct mail marketing in Brooklyn is especially effective because there are a lot of permanent residents who are at home checking their mail. So you can be assured you won’t be wasting post cards for example. Additionally there is a plethora of demographic data in Brooklyn, making targeting by income or age very simple and accurate.

How Much Does Direct Mail Marketing Cost?

The cost of direct mail marketing depends on the amount of mail you will be sending along with what type of mail you are sending. For example, large catalogs are more expensive to send via mail than standard postcards. Your marketing agency will give you a quote based upon these factors. Postage prices also tend to rise, so consider this when sending direct mail marketing. The final quoted price of a direct mail campaign will include design (unless you are handling this), postage, and materials).

How Does Direct Mail Marketing Work?

Direct mail marketing always starts with volume; how many pieces of mail do I want to send? The typical minimum quantity is 1,000 and can go as high as 100,000 and up! Quantity and mail material will be the deciding factors in your cost. The next steps are in the order as follows…

  • You will work with your marketing agency to figure out who you will be targeting and where they are.
  • You will select the right size and material of your postcard, flyer, or catalog. A popular post card size is 8.5 inches by 5.5 inches.
  • Next you will work on a design that properly conveys your product or services and has a good call to action (CTA).
  • Your mail will be printed and then shipped out either in bulk or in increments.

Is Direct Mail Marketing Worth It?

Yes, direct mail marketing does work. At Plutus Media, we value the ROI (Return On Investment) that our clients get from their marketing campaigns. Given this, we know that mail marketing is a proven marketing method, used by thousands of businesses each year throughout the United States. We have provided direct mailing services for a wide variety of businesses, ranging from automotive leasing companies to pizzerias, and all of our clients have seen increased business from these campaigns.

How Can I Start?

To begin a direct mail marketing campaign, please reach out to Plutus Media’s team via the contact page or call us at (718) 755-8926.