Coachella Billboard Campaign For Party People NFT

Party People is an NFT project by artist Marcel Van Luit in partnership with music industry veterans Marwen Tlili and John Ewbank.

Party People teamed up with Plutus Media to launch a series of 4 print & digital billboards throughout the area surrounding Coachella Valley Music and Arts Festival.

These billboards were strategically placed in a line to tell a story as festival goers made their way to the famous Coachella grounds. An additional digital board was strategically placed by the Palm Springs airport to be right in front of travelers in the area for the Festival.

Services Provided:

  • Campaign Planning 
  • Media Buying & Placement

Industry: NFT & Music Web3 Industry