Wheat pasting is a guerilla marketing placement also known as street poster advertising. By employing this unique out-of-home (OOH) advertising technique, A Fashion Trade Show effortlessly reached an extensive audience base that spans across different parts of Manhattan, demographics, and fashion sensibilities.

One of the most remarkable aspects of this Manhattan wheat pasting campaign was its flexibility. Unlike traditional outdoor placements, street posters could be strategically placed in locations where conventional advertising methods could not penetrate. This guerrilla-style approach granted this Fashion Trade Show the opportunity to reach a B2B market throughout the city.