Wheat Pasting Campaign For NYC Jewlery Week

Plutus Media ran a city wide Wheat Pasting campaign for the fifth annual NYC Jewelry Week. The various poster designs promoted both in-person & virtual events.

Wheat pasting a.k.a a street poster campaign is a great option for brands who are looking to reach a diverse array of people all throughout a major city like NYC. This OOH method is very flexible because advertisers are able to be in locations where traditional outdoor placements are not, giving the spotlight to the brand via thousands of guerilla style posters.