What Is An SSL Certificate?

An SSL certificate is an online digital website certificated that authenticates a website’s identity and enables an encrypted or safe connection online. SSL stands for Secure Sockets Layer, which essentially makes an encrypted link between a web server and a web browser.

Any website needs an SSL certificate to not only secure online transactions and keep user’s protected, but also to ensure their website SEO is performing well!

Basically, SSL keeps internet connections secure and prevents criminals from getting into your website. When you are online and see a padlock icon next to the URL on Google Chrome or Safari, this means the SSL is active onsite.

Types of TLS/SSL Certificates for Different Business Needs

Do I Need An SSL On My Website?

Yes, you 100% do need an SSL. As mentioned before, not only does it keep your site secure, but it also helps your website rank better on Google. With new chrome and safari security measures, your website may not even be accessible if there is not an SSL active on site.

Here are 3 reasons why you should put an SSL Certificate on your website and why you should make sure it is updated!

  1. SSL Certificates Secure the Transfer of Data On Your Website!
    Privacy is very important in 2022, so wether you have an e-commerce website or an informational website, an SSL keeps all data on your website safe. So if you have users making accounts, filling out lead forms, or purchasing items, all this data will not be secure without an SSL.
  2. SSL Certificate’s have great Search Engine Optimization (SEO) Benefits
    Google and Bing’s search algorithm prioritizes website safety and speed as ranking factors as well as on-site content and back links. If your website does not have an active SSL, search engines will flag your website and thus drag down your rankings online.
  3. SSL Certificates Earn Trust For Your Domain Online!
    Having an SSL certificate onsite is an easy way to show online users that your website is safe and secure. This won’t scare people away from being on your website!

How Do I Get An SSL On My Website?

Click here to check out this great instructional article on Hubspot, a true begineers guide to SSL! This will help your figure out which SSL is right for your business. If you have any other SSL questions, do not hesitate to reach out to a online marketing agency in Brooklyn like Plutus Media.

It is rather quite simple to get an SSL certificate on your website. If you use website domain/hosting providers such as Godaddy or Cloudflare, you can login to your account and follow the steps under the SSL page to implement the certificate on site. Alternatively, you can contact online marketing agencies like Plutus Media for SSL certificate installation. Our web development team can install a SSL certificate on your website and optimize your SEO at the same time! Contact us for more information!