Real Estate Marketing Tips Designed For Property Managers

Properly marketing a multi-family rental property is crucial in keeping your rental income steady and the property occupied and financially stable. The internet is the best place to find quality leads for rental properties and these 10 marketing Tips For Property Managers can help push your building to the coveted 100% occupancy rate we all strive for. 


1. Excellent property branding and identity


Having a great property logo and matching branding collateral will give your property a modern and professional look. A great branding book will help with a uniform marketing strategy. Business cards, property maps, rental unit floor plans, and more will show prospects that your community is seriously managed. Additionally, a great building needs a great website. Somewhere to potential tenants/owners to view your property’s amenities and information. A great real estate website should show your property in the best way possible, through great user experience and real estate photography. On top of this, your website could be a place to streamline to purchasing or rental process. There are API’s that allow you to take applications and rent payments right on your website.


2. Accurate syndication to ILS such as Zillow,,, and more!


Properly syndicating your community’s information to rental websites like and provides accurate information to prospective renters. Misleading information or inaccurate information will scare many renters away because trust is crucial in any real estate transaction. Having up to date information on an Internet Listing Service website will drive traffic to your leasing team. Listing proper fees and rental amenities for things like parking, pet fees, bike storage, and more will give a transparent and trustworthy feel to your rental property. All this coupled with great photography will show your apartment community in the perfect light to prospective renters. Property marketing solutions in New York City can be a lot more effective with proper ILS syndication!


3. Great Real Estate Photography 


If you are advertising your property online, whether it be on websites like or, or on social media, great photography of your property is crucial. Well thought out photos of your apartment community, units, and amenities will give prospective renters less to think about when contacting you. Giving prospective renters a good snapshot of what your property has to offer will making the renting process smoother and quicker not only for renters but also for your leasing team. Having great real estate photography in Manhattan for example can differentiate your property from your competition. Real estate photography services in Brooklyn can be found at Plutus Media.


Including virtual tours from companies like using Matterport cameras and software will breathe life into your property. 


3. Real Estate Social Media and Search Engine Paid Marketing

Reaching prospective tenants is what all property managers and landlords want to do. More leads equals tenants! Reaching people from all sides is how leads are brought in! Reaching prospective tenants through social media and search engines is crucial in capturing more leads. Having detailed targeting on social media channels like Facebook and Instagram will drive a ton of leads to your leasing team. Plutus Media offers comprehensive social media paid advertising services that funnel new leads into your leasing CRM! Real estate marketing in Brooklyn at Plutus Media!


Google advertising is also a great way to reach prospective renters. Many people search “rental apartments near me” so why not have your apartment community website show up on top of Google’s search results! Plutus Media is able to get this done for you through our Real Estate Google Advertising service. 


Plutus Media is a top real estate marketing agency in the multi-family and commercial real estate space. We have a proven track record in marketing properties in Manhattan, Brooklyn, Queens, Staten Island, and beyond!


4. Engaging Community Events For Property Managers

What better way to show prospective tenants that your community is tight nit and happy than hosting resident events on a bi-monthly basis. Resident events such as wine tasting, scavenger hunts with fun prizes, and other real estate event ideas work wonders! Plutus Media can assist because of the teams experience with real estate event planning in the tri-state area!

Rental community resident events are meant to bring the community together!


5. Invest Into Real Estate SEO

Great Real Estate SEO will lower you cost per lead. While paid advertising like Google Search and Display ads may be effective, Real Estate SEO will supplement these lead sources with organic traffic, which in the long run will be more cost effective. For example, if you manage an apartment building in Sheepshead Bay, there are thousand of people a month searching “1 bedroom rentals in Sheepshead Bay”. To capture this audience, you could be running monthly SEO targeting keywords these potential renters are searching.


Team up with Plutus Media to modernize your portfolios marketing! We will put these Marketing Tips For Property Managers to use for you!